Does wearing fancy accessories make you look more qualified for the job? – Jammu Kashmir Latest News | Tourism

Let’s face it, life is one big popularity contest. Anyone who survived high school can attest to that. You strive to be liked, accepted, and loved by everyone around you. Of course, this should matter less than for younger and older individuals.

You might think that wearing a luxury item will help boost your popularity, help you appear more qualified for a job you’re applying for, or help you find your dream spouse. However, wearing Rolex Presidential Watches or any other widely recognized brand will not guarantee your acceptance in most situations.


In 2015, a group of researchers from Coastal Carolina University and Yonsei University conducted a survey of students at Seoul Urban University, South Korea. The findings were published in the Business Research Journal.

The experience was to help determine whether someone with a popular or recognizable brand would be seen as more qualified or appear less suitable for hire after a job interview.

It’s all in the logo

To test this hypothesis, the researchers conducted identical interviews with the same person wearing three different types of clothing. Clothing for each interview included:

– No logo

– a brand called the luxury logo

– a non-luxury brand logo

In almost all cases, the preferential behavior was extended to the person wearing the recognizable luxury logo.

Expensive signal theory

The researchers, in this case, dubbed what happened the expensive signal theory. This theory holds that people who flaunt their luxury or status signal to others that they can afford to do whatever is required of them.

Wearing something expensive, like a Rolex watch or high-end clothes, is bragging to others that that person can afford whatever they’re wearing. It also gives the wearer the hope of increasing their position or status with the person viewing their luxury item.

The first study

The first group of 180 participants received a photograph of a woman wearing a simple white polo-style shirt. They were asked to rate this woman on several levels, including attractiveness, wealth, reliability, status, and several other characteristics.

Three identical photos were used. The only difference was that the woman’s shirts had a luxury logo, a non-luxury logo, or no logo visible to the participants.

It is not surprising that the photograph of the woman with the luxury logo was considered the most prestigious and rich.

The second part of the test allowed 150 participants to watch a short video clip in which the woman attended an interview to become an intern for future employment. Again, the woman in the script was identical except for different logos or no logo on her shirt. The clip also indicated the salary she would receive for her new position.

Again, the video with the woman wearing the luxury logo garnered the most votes for the position, as well as who should receive the highest salary. Viewers were asked how much salary, out of five different salaries, she should receive. The results gave the woman with the luxury logo a 12% higher salary than the woman without the logo on her shirt.

Results analysis

Those who saw the woman with the luxury logo thought she was the most suitable candidate for the position and deserved the higher salary. They assumed that she was richer than the other candidates and therefore deserved a higher salary. They also believed that she deserved the position because she possessed a higher status than the other candidate.

The logoless photo garnered the least support for new work for the topic. People as a whole, as a society, have been conditioned to seek status, wealth, and perceived “better” things. Having a status symbol on your clothes, wearing a watch that only a few can afford, or driving an expensive car are all wishes besides becoming status to admire.

There’s no shame in striving to own the best watch, the best car, or a big house. It was part of human nature, since people are there. Human beings have been conditioned to be better, to get the best. Unfortunately, somewhere along the line, it’s been okay to gain status and wealth at the expense of others. Backstabbing, cheating, paying for favors and upgrades are all acceptable ways to become better, to get the best in life.

What matters is how a person achieves status and can afford nice things. If they use others as stepping stones to success, they don’t deserve status or nice things. But the majority of the entertainment industry, politics and those who already possess status have taught us that success is worth any price and is given to cheaters more than honesty.

Final Thoughts

Unfortunately, in a society that places such importance on status, looks, and money, it’s hard to compete when you don’t have those things. In order to create a better world, it’s important to help children growing up now realize that these things don’t matter. Parents and teachers need to place more value on how someone acts than how they look.

After a global pandemic, during which many people have lost everything, it is more important than ever to create a world of acceptance that values ​​honesty, helpfulness, kindness and hard work above the money and status. Getting to that level of acceptance starts with the young and making sure they grow up with the right values.

That’s not to say you can’t treat yourself after working hard and buying a great watch that just happens to be synonymous with status. The idea is to continue to be a good person when wearing such a watch. It will help you get the job you want, the status and respect you crave, and everything you want in life.

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