Luxury furniture company Giorgetti to open showroom and offices at 349 Fifth – Trade Observer
Italian luxury furniture company Giorgetti rented a showroom and offices at 349 Fifth Avenue at the southeast corner of 34th Street for its first Giorgetti Manhattan Workshop.
The space includes the entire 8,000 square foot eighth floor penthouse plus exclusive access to a 4,000 square foot rooftop terrace. The 10-year lease had an asking rent of $75 per foot, according to online documents.
Andrew Kahn, Fanny Fan and Jack Pfalzgraf of Cushman and Wakefield represented the tenant.
“We are delighted to have helped Giorgetti expand into the United States with its first showroom in New York,” Khan said. “349 Fifth Avenue has incredible views of the Empire State Building, is conveniently located, and has the only two-story rooftop terrace of any furniture showroom in this neighborhood.”
The owner of the building, Zar Property NYwas represented internally by David Zar, Julien Zar and patrick finn and declined to comment. Zar bought the property from JPMorgan Chase in 2009 for $18.58 million, at which time the bank signed a long-term lease for the retail space.
The 70,000 square foot office building sits across from the Empire State Building. It was featured in the WeWork drama “WeCrashed” as it was the coworking company’s second location.
The building was recently reconfigured into a high-end office space with a new entrance canopy and a lobby to 2 East 34th Street. Pre-built and custom-built options are available, with the few remaining floors having an asking rent of $59 per foot.
Since fall 2020, Giorgetti USA has been using a two-bedroom model apartment in The power planta 71-story residential condominium in 138 East 50th Street, as headquarters in New York.
According to the CEO Moreno Vitalonithe new space will become a showroom concept that the company describes as “Atelier” and branded as Atelier Giorgetti Manhattan – as well as encompass its offices.
“I was drawn to the building itself for its architecture, the fact that it is conveniently located in the NoMad Design District and therefore easier for commerce to stop and enter. But most of all, I was blown away by the view from the rooftop, literally breathtaking,” Vitaloni wrote via email. “The Empire State Building is just across Fifth Avenue… exactly the same block, just in front. Having such a landmark so close is truly a privilege. We are an extremely high-end Italian lifestyle brand, active in the interior sector (residential, condos , retail, commercial) and we want to provide our customers with “experiences” that are different from visiting a regular showroom to “just” view furniture.”
The Atelier Giorgetti and its rooftop will be places where these experiences will be delivered, he said, from wine tastings to luxury watch collector events and more. “The possibilities are endless and experiences create memories, and I’m sure that will make a difference,” Vitaloni wrote. “The roof will be laid out as a hyper-sophisticated rooftop, with state-of-the-art bio-pergolas and three Giorgetti outdoor vignettes, which could certainly be used by our guests while sipping a glass of Italian wine.”
The company recently ended a collaboration with an independent dealer in the NoMad Design District. Until the new store opens around Labor Day, if supply chains cooperate, it uses temporary space in Midtown.