Portugal showcases luxury furniture brands at BYH 2022
Portugal is taking part in the Build Your House (BYH) 2022 exhibition for the first time, showcasing the best luxury brand products at the event, which will run until March 30 at the Qatar National Convention Center (QNCC) Booth. I 26.
In a statement, the Portuguese Association of Wood and Furniture Industries (AIMMP), under whose auspices Portuguese companies will present their products, said the participation aims to pave the way for improved exports of wood and furniture products to Qatar.
“Portugal is already on strong growth in exports to Qatar, which increased by 68% in 2020-2021 compared to 59% in the corresponding previous period. We believe there is huge untapped potential for expansion in wooden and luxury furniture products in Doha, in line with the growing economic growth in the country,” said AIMMP President Vitor Poças.
Portugal’s debut in BYH is also in line with the policy of the AIMMP and the Portuguese wood and furniture sector to showcase the country’s eclectic range of branded European products in the Middle East region that is part of the “Inter Wood & Furniture” strategy, a program of internalization of the sector managed by the AIMMP.
Twenty-one premium Portuguese brands are participating in BYH, seeking to bring their products to market, as well as finding distribution partners in Qatar to improve their footprint in the market.
Poças said: “We are delighted with our first participation in Doha and we look forward to strengthening the presence of Portuguese furniture and wood products here where there is a strong demand for furniture made in Europe. There is already a strong affinity for Portuguese wood and furniture products in Qatar and we believe it is time for us to strive to further expand our presence.
The AIMMP said Portugal was very active in the Gulf Cooperation Council (GCC) and Middle East and North Africa (MENA) markets, highlighting the country’s ubiquitous product range in the timber sectors. , furniture and construction.
“We believe the post-pandemic market resurgence in Qatar and the region bodes well for European manufacturers in the interior and furniture industry, as traditionally there has been a strong preference for European luxury brands in these markets,” added Poças.